Challenge
To exploit an opportunity, you have to clearly see a gap in the market, carefully, but quickly assess it as a business opportunity, and get everyone aligned to take advantage of it.
In short, you need to think like a strategist, execute like a general manager, and get pointed & well-informed feedback.
The problem: Most marketers, product managers, and engineers aren't trained to think about the big picture. Remote work is making this more challenging.
You know your flywheel is stuck when you hear:
We don’t have a roadmap I can rely on or show a customer
We are missing our business opportunity
We aren’t building what customers want
It takes us far too long to create a product
Agile is slowing us down
Customers just don’t get our value
We aren’t reaching the right people
